The Island Coach
Blueprint Method™
An "entrepreneurd" who would rather spend 30 years learning about psychology and building a flourishing business than stay in the ordinary organisational structure
Blueprint Method™ is a values- and strengths-based way of working, designed to create clarity, direction and sustainable progress.
The method is grounded in research on human motivation, strengths and decision-making, and focuses on aligning how people think, work and lead with what truly matters to them.
A large body of research shows that when individuals and teams work in alignment with their core values, engagement, trust and performance improve significantly (e.g., studies on person–organization value congruence in organisational behaviour). Similarly, strengths-based approaches — such as those popularised through Gallup’s strengths research (CliftonStrengths) — demonstrate that when people focus on their natural talents and strengths, energy, productivity and well-being increase.
Decision-making research in behavioural science also points to the importance of internal consistency and clarity: people make better choices when they understand their values and strengths, and when those elements are integrated into daily action. Work by scholars in positive organisational scholarship (e.g., Kim Cameron, Jane Dutton) shows that environments where people experience alignment and psychological safety foster resilience, learning and sustainable performance outcomes.
At its core, Blueprint Method™ helps translate insight into everyday practice. By working with core values and core strengths, the method supports clearer decisions, healthier collaboration and growth that is both economically and personally sustainable.
Blueprint Method™ can be applied in different contexts, from organisations and leadership teams to individual founders and business leaders. Regardless of context, the purpose is the same: to build from the inside out, in a way that lasts.
About the entrepreneurd behind the Blueprint™ Method
Hi! I'm Johanna. My greatest passion is helping businesses and people thrive. I've always been nerdily interested in personal development, entrepreneurship, motivation, engagement, communication, leadership, and organization, reading book after book on these topics.
Something with today's organizational structure really bothers me - people can not possibly reach their potential with structures not made for humans and no knowledge about what gets people to actually find their inner motivation.
I built an event company from scratch, where I created an entire community with a youth center, animals, events, and multiple collaborations. I engaged children, teenagers, and adults who helped drive the animal care and the company forward with great results.
I’ve also worked as a Human Factors Specialist in the maritime industry, where human performance can be the deciding factor in preventing incidents with fatal outcomes.
I’ve always been a seeker of knowledge, and my education reflects that:
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I hold three academic degrees: a B.A. in Behavioral Science, a B.A. in Business Administration, and an M.A. in Psychology.
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I am a certified ICC Coach, ICC Life Coach, NLP Coach (ICNLP), and Certification in psychological safety and behavior design.
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I have also taken countless courses in leadership, communication, and related fields.
In 2023, I founded The Island Coach to pursue my passion—coaching other to find their joy in both life and work.
Martti Simojoki, The Swedish Club
"Johanna is very competent in several disciplines and easily adapts to different situations and people. She has courage to speak up and challenge status quo, always in a constructive and respectful manner! Johanna is constantly looking out for others in a team and creates good and productive atmosphere.
Hope you will have the pleasure and opportunity work with Johanna and make your business and life flourish!"
Julia Holmberg, Nordea
"Johanna is an amazing coach whom I’ve had the privilege to work with. Her method includes various exercises, as well as guidance through them and plenty of conversations. What was especially valuable for me was analyzing and exploring different scenarios and emotions from multiple perspectives. Johanna is incredible at picking up on details, connecting them back to earlier thoughts and challenges, and maintaining a clear thread throughout all the coaching sessions.It’s been an interesting journey, and I noticed significant personal growth after our collaboration."
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Therese Dahlström, Plaza/ Business Women
“Johanna is an amazing coach with the ability to truly open up your inner self and strengthen you from the inside out. I highly recommend Johanna as a compassionate and intuitive coach.”
